Brief
We explore your business, audience, competitors and personality.
WebSpark Studio
Brand Identity Basics
A consistent brand makes your business instantly recognisable and builds trust. Brand Identity Basics gives you the essential toolkit to present your business confidently, online and offline.
We help you define your colour palette, typography and visual style, and bring them together in simple guidelines you can share with anyone who creates material for your business.
How We Work
We start with a conversation about your business, your customers and the impression you want to make. We then present a direction for your brand and refine it with your feedback.
You'll receive clear, easy-to-follow guidelines and the files you need to use your brand consistently.
Direction
We propose colours, fonts and a visual style that suits your brand.
Refine
We adjust the direction based on your feedback until it feels right.
Guidelines
We deliver simple brand guidelines and ready-to-use files.
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